GEN-Z HEALTH & WELLNESS

MassArt ‘23

LET’S STRETCH

HOW MIGHT WE RE-INTRODUCE STRETCHING IN A WAY THAT IS ADAPTABLE FOR HYBRID WORKERS IN THE DIGITAL AGE?

Our objective was to create a stretching device that moves with the user.

We conducted 20 surveys and 5 research sessions and found that Gen-Zers want to stretch more but struggle with patience and time. Integrating visual, wearable, and spatial stretch reminders across the studio, we observed behavioral changes and iterated on prototypes.

nudge: an aspect of people’s decision making environment that alters their behavior in a predictable way, without forbidding any options or significantly changing their incentives

Rubber

flexible |water safe

Mini magnetic disc

simple snap closure | unobtrusive fastener

Recycled jacquard polyester

breathable drawstring storage pouch + transport