LET’S STRETCH
GEN-Z HEALTH
& WELLNESS
MassArt ‘23
HOW MIGHT WE RE-INTRODUCE STRETCHING IN A WAY THAT IS ADAPTABLE FOR HYBRID WORKERS IN THE DIGITAL AGE?
We conducted 20 surveys and 5 research sessions and found that Gen-Zers want to stretch more but struggle with patience and time. Integrating visual, wearable, and spatial stretch reminders across the studio, we observed behavioral changes and iterated on prototypes. Our objective was to create a stretching device that moves with the user.
nudge: an aspect of people’s decision making environment that alters their behavior in a predictable way, without forbidding any options or significantly changing their incentives
Rubber
flexible |water safe
Mini magnetic disc
simple snap closure | unobtrusive fastener
Recycled jacquard polyester
breathable drawstring storage pouch + transport